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Here in the below video Robert Scoble talks to Jeff Figueiredo, one of the senior search engine marketers at PointIt. Search-Engine-Marketers??? Yup, they are the one who buys millions of keywords from search engine giants Google-MSN-Yahoo for their billion dollar clients. Haven’t you noticed the Google ads coming up along with your Google search results? Who buys these search keywords for their company ads? Check out this new breed of advertisers chasing the keywords you type in your search boxes and the billions they hook up. Hear from him why Microsoft and yahoo struggle in competition with Google at search advertising arena. And he sum up saying….“There’s more dollars in play and Google is getting more of those dollars.”……sounds cooooooooooooooool.